A Cliff-Hanging Complication for SaaS Churn

Every month—or maybe even more often—you sit down with some other key folk from your SaaS business to see how many subscribers you’ve lost, how many you’ve gained, and what your churn rate is. You know you’ll probably never get to zero, but you’re hoping for the lowest number possible, and most importantly you want […]

How Are You Tracking Churn in Your SaaS Business?

You’ve heard it here and elsewhere: churn matters. It might not be the be-all, end-all of your SaaS business, but it’s pretty important if you want to have a handle on your company’s value, profitability, and prospects. Knowing how to measure it is pretty important, too, and this might be a more complex task than many […]

Customer Service and Stopping SaaS Churn

Stunning was developed to specifically to limit SaaS churn rates related to billing problems with your customers’ credit cards—and you might be surprised at just how big a problem this type of churn can be. Solving billing errors is relatively simple, though, as long as you have the right tools in place; there are other […]

Completing the Trifecta: Dunning SMS for Stripe

Over time, due to customer requests, we’ve added more and more useful email types to Stunning, like Pre-Dunning (emails before cards expire), Upcoming Charge (lets a customer know before they’re charged, which is really useful for annual plans), Cancellation Emails, and a lot more useful features, such as billing history pages. A few months back, […]

Reducing SaaS Churn By Addressing Billing Errors

If at first you can’t proceed, try, try again! Churn is an unavoidable part of any business, and it’s proven especially prominent in SaaS endeavors. Just because churn is something all businesses experience, that doesn’t mean you can’t do anything about it, though, and if you’re not putting resources into reducing churn you’re not seeing […]