When you’re as essential to your customers’ success as Mailgun (whole apps are built almost entirely on top of it, and a suspended/cancelled Mailgun account could affect thousands of Mailgun’s customers’ customers), you can come right out of the gate with a mildly threatening email (which kindly informs the customer that if their account is […]

Dunning Emails In Real Life: Drip, by Rob Walling
You’re probably aware that a short time ago, Target’s billing system was hacked, and apparently anyone who’d used a credit card in a Target store within a certain amount of time was told that they might have had their card compromised. Since the card that I’d last used at Target was the card that’s tied […]
Increase your SaaS app revenue and kill churn with awesome dunning emails.
Running a SaaS app is filled with problems. First you’re trying to turn a need that you’ve seen in the world into a product. Then you’re trying to figure out how best to reach your potential customers. Then you’re trying to get as many of them to convert to paying customers as possible. Then you’re […]
Stripe Metadata Support for Stunning Receipt Emails!
When you create a customer in Stripe, in many cases you may also want to add more information about that customer, such as their name, phone number, a unique ID tied to your system, or any number of other things. Recently, Stripe has added support for adding up to 10 additional bits of information about […]
Our Free Trial Can Make Money For Potential Customers, Whether They Convert Or Not
Normally, when a SaaS app offers a free trial, the goal is to get the customer using the product as soon as possible, and to find enough value in what the product offers that they remain after the free trial. That’s attractive to potential customers, because there’s no obligation for them to pay anything if […]