This morning, I used a nifty new iOS feature that allows me to delete messages from the lock screen, without actually looking at the entire message. Historically, it’s been easy to delete messages without fully reading them in any email client, as you normally just see the subject line and a preview of the email […]
Sending great dunning emails is simple and will immediately lead to customers keeping their accounts active.
When you see that customers are unexpectedly cancelling their accounts, sending emails can be the perfect solution.
Every month—or maybe even more often—you sit down with some other key folk from your SaaS business to see how many subscribers you’ve lost, how many you’ve gained, and what your churn rate is. You know you’ll probably never get to zero, but you’re hoping for the lowest number possible, and most importantly you want […]
You’ve heard it here and elsewhere: churn matters. It might not be the be-all, end-all of your SaaS business, but it’s pretty important if you want to have a handle on your company’s value, profitability, and prospects. Knowing how to measure it is pretty important, too, and this might be a more complex task than many […]
Stunning was developed to specifically to limit SaaS churn rates related to billing problems with your customers’ credit cards—and you might be surprised at just how big a problem this type of churn can be. Solving billing errors is relatively simple, though, as long as you have the right tools in place; there are other […]
Stripe is awesome. Their product itself, and their great APIs are a breath of fresh air for developers who are dealing with payments on the internet. The kind people over there have been very supportive of the entire ecosystem of apps that have sprung up around them. I’ve been dealing with failed payments in SaaS […]
SaaS businesses face many unique challenges, but price determination really isn’t one of them. While it’s true that pricing structures are different for SaaS subscription revenue models than for most other products and services, the same principles are at play. In short, SaaS providers should be focused on value more than price—on solving their customers’ […]
Click here for Part 1 of this article about common mistakes in calculating your SaaS business’s churn, how these mistakes can hurt your bottom line, and the simple steps you can take to make sure your churn assessment is accurate and meaningful. 3. Calculating Churn Using the Wrong Time Intervals Not all SaaS subscription cycles […]
Churn paranoia in the SaaS world is all too real, and for good reason. Your revenues depend on continuing subscriptions to your software services, and losing customers means going out of business if you let your churn continue unchecked. At the same time, many SaaS companies aren’t looking at churn in the right way—a way […]