Stunning Blog

Failed Payments and Churn Reduction Blog

Stunning adds many useful features to Stripe, such as dealing with failed payments using dunning and pre-dunning emails, hosted payment update pages, welcome emails, cancellation emails, custom HTML receipts and much more.

It was founded by Richard Felix.

This blog is about our journey and things that we're learning while working on Stunning, as well as Stunning itself.

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Archive | Customer Insights

The SaaS’ Complete Guide to Creating a Dunning Email Sequence

Do you need help creating a series of dunning emails? In this post, we share must-know tips for using email to rescue failed payments.

How to Use Metrics to Grow Your SaaS Business

In this post, we share the top 10 metrics that every SaaS should check. Use these metrics to achieve sustainable business growth.

The SaaS Guide to Personalization (It’s Easier Than You Think)

We share tips on how to personalize your SaaS customer interaction and experience along the buyer’s journey and as part of your email marketing strategy

Use These Customer Research Tips to Build a Better Product

Use customer research to build a better product. In this post, we share tips on how to conduct a customer interview that leads to the best possible product.

Survey Says! How to Effectively Survey Your Customers

Here are must-know tips to develop an effective survey— one that gets you the answers that will improve your product and grow your business.

How to Create a White Paper to Engage Your SaaS B2B Customers

Are you getting ready to write a white paper for your SaaS? Here’s how to turn an otherwise boring and stale report into a compelling, lead converting tool.

How to Run a Smooth SaaS Webinar

Looking for tips on how to run a webinar? Here’s how to develop a webinar for your SaaS from scratch.

Creating B2B Customer Personas for Your SaaS

Creating a B2B customer persona? Here’s the help you’re looking for: Must-know tips to craft a customer persona for your marketing needs.

How to Find Out Even More About Your SaaS Customers

The best way to generate leads, drive sales, and increase customer loyalty is to learn about your SaaS customers. In this post, we share top strategies.

Here’s Why Your Customers Don’t Trust You, And How to Fix It

It’s hard enough to convert a lead to a customer, but it’s also hard to keep a customer happy. Learn how to build trust with your SaaS customers here.